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Why Your 40% Margin Becomes 33% (And How to Fix It) | CFC 263

πŸ“… July 10, 2025 ⏱️ 36:31 🎀 Martin Holland

Chapters

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  • 0:00
    The Margin Discrepancy
    A client's 40% bid margin became 20% in QuickBooks due to unallocated variable costs.
  • 0:02
    Examples of Missed Costs
    Fuel, general job materials, and monthly equipment rentals are variable expenses hard to attribute to single jobs.
  • 0:04
    7% Margin Erosion
    Adding up these unallocated costs revealed a 7% reduction in the client's profit margin.
  • 0:06
    Addressing Hidden Costs
    Instead of allocating small expenses, add an estimated percentage to bids to cover these collective variable costs.
  • 0:10
    Impact on Decision Making
    Misjudging profit margins leads to incorrect business decisions and missed opportunities for growth.
  • 0:17
    General Variable Expenses
    Categorize bulk purchases or general variable expenses like screws and bolts that are hard to track per job.
  • 0:22
    Debunking Burdening
    Avoid arbitrary allocation of fixed overheads to individual jobs, as it distorts true profit margins and planning.
  • 0:33
    Review Your Bids
    Actively review bids against actual costs to identify and account for missed variable expenses.

Speakers

M
Martin Holland
Host

Key Takeaways

✦

Audit your job costs to identify any variable expenses (e.g., fuel, general materials, small tools) that are not being directly attributed to individual projects but collectively impact profitability.

✦

Calculate a percentage for these 'missed' or 'general variable expenses' based on historical data across multiple jobs, rather than attempting to meticulously track every small item per job.

✦

Incorporate this calculated percentage into your bids as an additional cost factor (e.g., if it's 7%, add 7% to your known costs) to ensure your quoted margin is truly achieved.

✦

Avoid 'burdening' by arbitrarily allocating fixed overhead costs (like insurance or salaries) to individual jobs, as this distorts actual job profitability and makes financial planning inaccurate.

✦

Understand that a seemingly small percentage difference in your margin (e.g., 7%) can have a much larger impact on your net profit when grossed out over all your sales.

✦

Regularly review your actual gross profit margins against your target margins. If there's a discrepancy, investigate to find the underlying unallocated costs or inefficiencies.

✦

Prioritize working ON your business (e.g., refining pricing and cost tracking) over constantly chasing new sales, as fixing margin issues can effectively increase the profitability of every future sale.

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