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What is Your Cash Strategy? with Lisa Dionisio | CFC 244

πŸ“… March 26, 2025 ⏱️ 1:07:58 🎀 Khalil, Lisa Dionisio, Martin Holland, Sergio Garcia

Chapters

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  • 0:00
    Cash Strategy Series Intro
    The hosts introduce a new series on cash management, highlighting the upcoming discussion with Lisa Dionisio and her differing views on Profit First.
  • 0:30
    Meet Fractional CFO Lisa Dionisio
    Lisa Dionisio, a CPA and fractional CFO, shares her background and how her company helps entrepreneurs make informed financial decisions using clean books.
  • 8:28
    Profit First Critique
    Lisa explains her reservations about the Profit First system, particularly for growing businesses, due to its complexity and potential for constant fund transfers between numerous accounts.
  • 9:11
    Cash vs. Profit
    Martin emphasizes that cash is 'oxygen' for a business, distinct from profit, and that the objective of business is to turn cash into more cash.
  • 18:18
    Understanding Your Numbers
    Lisa stresses the importance of understanding current financial numbers, especially receivables and cost alignment with project payments, to assess business health.
  • 22:58
    Cash Flow & Deposits
    The discussion highlights the importance of taking adequate deposits and aligning payment schedules with project costs to maintain healthy cash flow, using a pool construction example.
  • 30:26
    The Cash Cushion Strategy
    Lisa advises contractors to build a three-month cash cushion of operating expenses before hiring or growing, to ensure financial stability and better decision-making.
  • 44:57
    Managing Overhead & Costs
    The episode delves into strategies for managing overhead, including eliminating personal spending through business, reviewing subscriptions, and accurately allocating overhead to job bids.
  • 55:11
    Warning Signs & Price Adjustments
    Contractors are advised to monitor days to collection and estimated vs. actual gross margins as warning signs, and to adjust pricing when costs rise to maintain profitability.
  • 1:05:39
    Avoiding 'Gangster Loans'
    The discussion warns against high-interest 'gangster loans' from platforms like QuickBooks or Stripe, emphasizing that a strong cash cushion prevents the need for such detrimental financing.

Speakers

K
Khalil
Host
L
Lisa Dionisio
CPA, Fractional CFO
M
Martin Holland
Host
S
Sergio Garcia
Alpha Surfaces

Key Takeaways

✦

Prioritize building a cash cushion equivalent to three months of operating expenses before expanding your business or hiring new staff to ensure financial stability.

✦

Align your project payment schedules and deposit requirements with your actual cost outlays, especially for long-term projects, to prevent financing your customers.

✦

Regularly review and eliminate unnecessary personal spending run through your business account, and meticulously audit recurring subscriptions and overhead costs to free up cash.

✦

Understand your true costs, including labor and overhead, for each project to accurately bid and ensure profitability; utilize job costing to track actual expenditures versus estimates.

✦

Be proactive in collecting receivables, and consider the value of credit card payments (even with fees) if they significantly shorten collection cycles, potentially passing the processing fee to the customer.

✦

Cultivate relationships with bankers and secure a line of credit when your business is healthy, rather than waiting until a cash crunch, to have a flexible safety net.

✦

Know your worth and avoid underpricing your services or making excessive concessions to clients; value your profit margin and resist taking on projects that don't meet your financial goals.

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