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Build It To Sell It Growth

We Hit $150M in 3 Years. No Debt. No Fake Gurus. Here’s the Real Blueprint!

πŸ“… June 30, 2026 ⏱️ 1:02:52 🎀 Kelly Messier, Bill Russell, Lance Bachmann

Chapters

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  • 0:30
    The Price of Success
    The hosts reflect on the intense dedication and hard work behind their success, countering the perception of luck or ease.
  • 1:45
    Focus on Core Business
    They discuss the common mistake of businesses diversifying too early instead of mastering their core service first.
  • 11:49
    Truth About Fake Gurus
    The hosts express frustration with 'fake gurus' who haven't genuinely built and sold companies in the home service industry.
  • 22:15
    Embracing the Grind
    The speakers emphasize that true business growth is a lifestyle commitment, not just a job, requiring constant effort and passion.
  • 35:01
    Value of a No-Culture
    The leadership team highlights the importance of not being 'yes-men' and having open, honest discussions for effective decision-making.
  • 49:45
    Impact of Build It to Sell It
    They discuss the initial skepticism and eventual success of their conference in helping and educating other contractors.
  • 55:26
    Common Business Failures
    The team pinpoints the primary reasons why many companies fail to grow, including a lack of focus on sales and marketing, and resistance to change.
  • 1:07:10
    ServiceTitan as a Partner
    The hosts explain why ServiceTitan is their chosen technology, emphasizing its role in metrics, data, and overall business scalability.
  • 1:24:57
    Lance's Superpower
    Lance reveals his superpower is surrounding himself with the right people to achieve great things.

Speakers

K
Kelly Messier
Host β€” CEO of LB Capital and President of Winter Circle Coaching Group
B
Bill Russell
Host β€” CEO of LB Capital
L
Lance Bachmann
Host

Key Takeaways

✦

Prioritize your core service and become excellent at it before diversifying; avoid adding new verticals if your main business isn't fully optimized.

✦

Implement a robust CRM system like ServiceTitan to track KPIs and make data-driven decisions; reliable data is crucial for accountability and growth.

✦

Cultivate a leadership team that isn't afraid to challenge ideas and offer honest feedback, fostering a 'no' culture that leads to stronger decisions.

✦

Recognize that scaling a business is a lifestyle, not just a job; it requires immense dedication and passion, and your team must be aligned with this commitment.

✦

Focus on what you can control within your business ('tend your own garden') instead of getting sidetracked by competitors or external factors.

✦

Ensure every employee understands their role as a 'salesperson first,' as every interaction with a customer is an opportunity to sell and represent the company's value.

✦

Be strategic about growth and avoid making bad decisions as your company scales; agility for a $2M business differs from a $150M enterprise, so adapt your approach to risk and decision-making.

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