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Build It To Sell It Culture

Stop Being Your Business: The Scaling Strategy That Made Kenny Byrne Jr. Rich!

📅 June 23, 2026 ⏱️ 58:54 🎤 Lance Bachmann, Kenny Burn

Chapters

Click to jump to section

  • 0:00
    Impact of Networking
    Kenny and Lance discuss how networking and being in the right rooms can lead to life-changing opportunities, such as selling a business.
  • 0:32
    Selling Call the B
    Kenny recounts selling his company, Call the B, after two years, and the financial and personal impact it had on his life.
  • 1:47
    Post-Exit Strategy
    Kenny explains that his post-exit plan was not retirement but reinvesting the capital to build and scale other businesses faster.
  • 2:20
    Power of Right Rooms
    Kenny stresses the importance of attending events and masterminds, as they provide opportunities to meet influential people and learn new strategies.
  • 4:10
    Importance of Branding
    Kenny highlights how strong, memorable branding, like his 'Call the' series, helps businesses stand out in the local market.
  • 5:05
    Partnership Challenges
    Kenny and Lance discuss the challenges and importance of selecting the right partners who are committed and willing to put in the work.
  • 6:21
    Tech Compensation & Pricing
    Kenny addresses technicians' perspectives on pricing and the need to educate them on the costs associated with running a high-quality service business.
  • 7:28
    Marketing Strategies
    Kenny shares his marketing approach for new markets, including direct mail, social media, and a visible fleet of vehicles.
  • 7:50
    Value of Training
    Kenny emphasizes continuous training for all team members, from CSRs to technicians, to ensure efficiency, consistency, and prevent burnout.
  • 8:46
    Benefits of Private Equity
    Kenny explains how joining a larger organization through private equity provides employees with better benefits and greater career opportunities.

Speakers

L
Lance Bachmann
Host
K
Kenny Burn
founder of Call the Brands

Key Takeaways

✦

Prioritize strategic networking and join coaching groups or masterminds: Being in the 'right rooms' can introduce you to mentors and opportunities (like selling your business) that you might not have considered otherwise.

✦

Build a business that can run without you: If your company's operations are solely dependent on you, you own a job, not a business. Implement systems and empower your team to operate autonomously.

✦

Invest in strong branding: Create a unique and memorable brand identity that resonates with customers and helps you stand out in the competitive home service market.

✦

Educate your team on pricing and business costs: Help your technicians and sales staff understand the comprehensive costs of running a high-quality service business, including insurance, training, and marketing, to overcome discomfort with higher pricing.

✦

Implement continuous, simplified training: Train your employees on efficient processes and standard operating procedures to ensure consistency, reduce errors, and alleviate burnout, especially for new hires coming from less structured environments.

✦

Seek supportive partnerships: Whether with a spouse or business partners, a unified vision and mutual support are crucial for navigating the demanding journey of growing and scaling a business.

✦

Structure your business for a potential sale from day one: Build your company with the "bank" (private equity firms) in mind, focusing on clear financial metrics, strong systems, and a leadership team that can operate independently.

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