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Training Systems That Actually Work with Matt Crinklaw of Greenius on The Grow Show

πŸ“… November 5, 2025 ⏱️ 44:49 🎀 Marty Grunder, Matt Crinklaw

Chapters

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  • 0:00
    The Greenius Origin Story
    Matt Crinklaw recounts a personal experience that highlighted the need for formalized training in the landscaping industry and led to the birth of Greenius.
  • 0:47
    Training as an Investment
    Matt explains why training should be viewed as an investment rather than an expense, citing examples of increased efficiency and reduced turnover.
  • 0:10
    Adult Learning Principles
    Matt delves into the three primary ways adults learn (read, listen, shown) and how Greenius incorporates these methods for effective training.
  • 0:25
    Effective Training Setups
    Matt describes various practical setups for conducting training, from group sessions with field checklists to individual online learning, emphasizing accessibility and documentation.
  • 0:32
    Common Training Mistakes
    Matt discusses frequent errors companies make with training programs, such as not identifying key stakeholders and failing to commit to a culture of continuous learning.
  • 0:37
    Future Trends in Landscaping
    Matt shares insights on emerging trends like robotic mowers, battery-powered equipment, and the impact of AI on the landscaping industry.
  • 0:39
    Grow Group & Greenius Partnership
    Matt and Marty announce an exciting partnership to bring sales training to the landscaping industry through the Greenius platform, addressing a critical need for business growth.

Speakers

M
Marty Grunder
Host β€” Grunder Landscaping Company and the Grow Group
M
Matt Crinklaw
Executive Vice President of Greenius

Key Takeaways

✦

View training as an investment, not an expense, as it leads to increased efficiency, reduced mistakes, and lower employee turnover, ultimately boosting profitability.

✦

Implement a clear career path program for employees, outlining required skills and training for promotions and higher wages, to improve retention and motivation.

✦

Document all training efforts with signed checklists to meet due diligence requirements and protect your business in case of accidents or legal challenges.

✦

Prioritize foundational safety training, covering personal, bystander, and property hazards, and ensure correct PPE usage to prevent injuries and equipment damage.

✦

Start small with training; don't wait for a 'perfect' program. Begin with new hires and gradually expand, focusing on practical, hands-on learning combined with theoretical knowledge.

✦

Cultivate a company culture that embraces continuous learning and development, as this commitment is crucial for the success and adoption of any training program.

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