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Toolbox Rewind – The Best of Jackie Aubel – Inside ServiceTitan’s Referral and Brand Ambassador Programs

⏱️ 28:09 🎤 Jackie Aubel, Naomi Menzer, Ellen Warr
AUDIO EPISODE
Toolbox Rewind – The Best of Jackie Aubel – Inside ServiceTitan’s Referral and Brand Ambassador Programs
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Chapters

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  • 0:00
    ServiceTitan AI Voice Agent
    The episode begins with an advertisement for ServiceTitan's AI voice agent, designed to prevent missed calls and enhance customer service.
  • 1:54
    Introducing Naomi and Ellen
    Host Jackie Aubel introduces Naomi Menzer and Ellen Warr, who manage ServiceTitan's referral and brand ambassador programs, respectively.
  • 5:08
    Zig Ziglar's Advice
    Ellen shares the best advice she ever received from Zig Ziglar, emphasizing helping others to achieve your own goals.
  • 8:33
    First Referral Winners
    Naomi recounts the story of the first truck referral winners, Margaret and Patrick De Singa, highlighting the community aspect.
  • 12:13
    How the Referral Program Works
    Naomi explains the mechanics of the referral program, including cash rewards and the annual truck prize for top referrers.
  • 31:58
    Brand Ambassador Program Intro
    Ellen introduces the brand ambassador program, focusing on amplifying contractors' personal brands and community involvement.
  • 41:52
    What Makes a Brand Ambassador
    Ellen details what ServiceTitan looks for in brand ambassadors, emphasizing personality, point of view, and passion for the trades.
  • 50:46
    Success Stories and Tips
    Naomi and Ellen share success stories, including Austin Ortiz's referral achievements and Katie Higgins' community initiatives, showcasing the programs' impact.
  • 1:01:52
    Future of Ambassador Program
    Ellen discusses upcoming contests, educational programs, and a digital convention to further support brand ambassadors.

Speakers

J
Jackie Aubel
Host
N
Naomi Menzer
E
Ellen Warr

Key Takeaways

Leverage ServiceTitan's referral program to earn cash rewards by referring other trade shops, potentially winning a truck for top performance.

Actively engage with the ServiceTitan community; opening your shop to others and sharing your growth story can lead to successful referrals.

Utilize the brand ambassador program to build your personal brand, increase your social media presence, and connect with other influential contractors.

Don't shy away from social media; platforms like Instagram can be powerful tools for networking, sharing your insights, and generating referrals, even with a small initial following.

For Aspire and Field Routes customers, separate referral programs exist, offering cash rewards (and potentially cars in the future for Aspire).

Track your referrals diligently through the online portal and reach out to Naomi Menzer (referrals@servicetitan.com) for any status inquiries.

Consider joining the brand ambassador program if you have a strong personality, point of view, and passion for uplifting the trades, regardless of your current social media following.

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