Todd Pieri AquaStar

📅 July 11, 2026 ⏱️ 1:29:47 🎤 Edgar De Jesus, John JJ Flawless, Zack Nicholas, Todd Pier

Chapters

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0:00

Welcome and Introductions

The hosts introduce themselves and their guest, Todd Pier from AquaStar, setting the stage for a discussion on trust, partnership, and pricing in the pool industry.
0:10

About AquaStar Pool Products

Todd Pier provides an overview of AquaStar, a privately held company based in Ventura, California, known for manufacturing products made in the USA and growing rapidly since its inception in 2003.
0:15

AquaStar's Philosophy

Todd explains AquaStar's philosophy of providing solutions for professionals, ensuring the best customer experience, and maintaining consistency and transparency in their operations.
0:19

Innovation from Field Feedback

Todd shares examples of AquaStar products, like the channel drain and universal drain cover, that were directly improved based on feedback and complaints from pool professionals in the field.
0:26

Pricing and Market Impact

The hosts and Todd delve into the sensitive topic of pricing, discussing the frustration over constant price increases in the industry and AquaStar's unique approach to consistent annual increases and even price decreases.
0:37

AquaStar's Net Pricing Model

Todd explains AquaStar's 'netnet' pricing strategy, which avoids inflated prices and rebates, aiming to provide immediate best pricing to pool professionals.
0:46

Warranty and Customer Service

The discussion shifts to AquaStar's in-house warranty approach, contrasting it with industry norms and emphasizing its role in product improvement and professional education.
0:55

Commitment to Pool Pros

Todd reiterates AquaStar's commitment to being the 'pros pro brand' and a true partner to pool professionals, focusing on reliability and making their jobs easier.
1:16

Run Your Freaking Pump

Todd highlights the 'Run Your Freaking Pump' campaign, advocating for the continuous operation of variable speed pumps with AquaStar's efficient pipeline filters to ensure cleaner pools and happier homeowners.

Speakers

Edgar De Jesus

Host

John JJ Flawless

Host

Zack Nicholas

Host

Todd Pier

AquaStar Pool Products

Key Takeaways

✦

Prioritize transparency and consistency in pricing, offering predictable annual increases and considering price decreases where possible.

✦

Actively seek and implement feedback from field professionals to drive product innovation and address pain points.

✦

Adopt a 'netnet' pricing model to provide clear, upfront best prices, eliminating the complexities and hidden costs associated with rebate programs.

✦

Invest in robust, in-house warranty and technical support teams to directly address product issues, gather insights for improvement, and educate professionals.

✦

Focus on manufacturing highly efficient and durable products that simplify maintenance and reduce long-term operational costs for pool owners, thereby supporting the broader industry's health.

✦

Recognize that consistent, high-quality products and services can help maintain the accessibility of pool ownership, preventing the industry from becoming exclusively a luxury market.

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