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Build It To Sell It Growth

The Ugly Truth About Digital Marketing No One Talks About

📅 July 14, 2025 ⏱️ 1:38:12 🎤 Lance Bachmann, Michael Sterns

Chapters

Click to jump to section

  • 0:00
    Agency Inefficiencies
    Michael shares his experience working at a large agency, highlighting the challenges of siloed departments and lack of continuity in digital marketing efforts.
  • 1:06
    Digital Marketing Garbage
    Lance asserts that 95% of digital agencies are 'stone cold garbage' due to their inability to leverage new technologies like AI and provide transparent reporting.
  • 13:26
    Value of Consult Fees
    Michael explains his agency's model of charging a consultation fee, ensuring serious clients and providing valuable insights regardless of whether they become a client.
  • 30:56
    Tracking Data for Success
    Lance and Michael discuss the importance of tracking data, attributing sales to specific marketing channels, and using tools like Service Titan for comprehensive reporting.
  • 50:09
    The Power of Communication
    They highlight how effective communication with clients can prevent dissatisfaction, even when results are not optimal, and stress the importance of proactive engagement.
  • 1:18:10
    The Gym Membership Fee
    Lance compares many digital marketing services to a 'gym membership fee,' where clients pay without seeing real results, illustrating the lack of accountability in the industry.
  • 1:26:14
    Brand and Digital Hand-in-Hand
    The discussion emphasizes the undeniable impact of strong branding on digital marketing success, leading to reduced acquisition costs and increased trust.
  • 2:08:47
    Buying Back Time
    Lance shares his philosophy of 'buying back time' by delegating tasks and leveraging personal assistants, advocating for efficiency to maximize personal time and family life.

Speakers

L
Lance Bachmann
Host
M
Michael Sterns
Ascend Digital Agency

Key Takeaways

✦

Prioritize consistent branding across all digital marketing channels to build trust and reduce customer acquisition costs.

✦

Actively track and understand your key metrics (e.g., cost per lead, cost per job, ROI per channel) to hold your marketing agency accountable and make informed decisions.

✦

Invest in technologies like Service Titan to integrate and track your marketing efforts, providing a clear picture of what's working and what's not.

✦

Insist on clear, consistent communication from your digital marketing agency, regularly reviewing performance and discussing strategies.

✦

Be proactive in educating yourself about digital marketing fundamentals to better understand reports and challenge ineffective strategies.

✦

Recognize that paying for quality digital marketing services often leads to better results, as clients are more engaged and committed when they have a financial stake.

✦

Evaluate your lead management processes, including response times and follow-up strategies, as even the best marketing won't succeed if leads aren't handled effectively.

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