Built a $24M Company with This App—Then Fired My Top Rep

Embrace technology now: Recognize that your home-improvement company is a technology company. Invest in and implement tools like Verilla to automate and optimize processes, as humans alone cannot match technology's efficiency.

Prioritize continuous learning and personal growth: Your business growth is directly tied to your growth as a leader. Continuously educate yourself, read biographies, and seek advice from mentors to adapt to new challenges and scale effectively.

Enforce technology adoption: Do not tolerate resistance to essential technological tools, even from top performers. As Lance demonstrated, sometimes tough decisions like firing key staff are necessary to ensure team-wide compliance and leverage new capabilities.

Leverage data for strategic decisions: Utilize platforms that provide detailed analytics and KPIs to understand customer interactions, identify successful strategies, and make data-driven decisions that improve close rates and ROI.

Foster a culture of shared vision and accountability: Ensure all team members are aligned with the company's vision and goals. Any resistance to adopted processes, especially after collective decisions, should be addressed swiftly to maintain a cohesive and productive environment.

Invest in yourself and your team's development: Allocate resources for coaching, training, and education. This 'human capital' is a defensible asset that compounds over time and is crucial for sustained growth and overcoming industry challenges.

Understand financing as a sales tool: Integrate financing options early in your sales process. Data shows it significantly increases close rates and average ticket sizes, making projects more affordable for customers and enhancing sales efficiency.