Texted an Old Quote List. Closed $100K.
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Key Takeaways
Implement a clear consent process for texting clients today, even if you plan to text in the future, to ensure compliance and build a robust contact list.
Automate text messages based on job status (e.g., quote approved, job completed) to provide timely reassurance, improve customer experience, and encourage reviews.
Re-engage past 'no's: Regularly text old, unapproved quotes to see if circumstances have changed; this strategy can yield significant revenue with minimal effort, like the $100K example.
Use texting for long-term nurturing campaigns by scheduling reminders for recurring services (e.g., 'time to clean your gutters') to retain clients and pre-book work.
Separate marketing texts from operational texts using different phone numbers to avoid unsubscribes from essential appointment reminders.
Make call-to-actions in texts simple and easy (e.g., 'reply YES,' 'send us a date') to encourage immediate responses and reduce client friction.
Consider offering seasonal or value-added incentives (e.g., discounts for booking during off-peak times) to convert hesitant clients and optimize your schedule, rather than just slashing prices.
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