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Superpro Podcast #93: From Trailer Park Kid to Superpro Coach – Kent Mortensen

📅 January 14, 2026 ⏱️ 43:17 🎤 Kent Mortensen, Roland Ligtenberg

Chapters

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  • 0:00
    Hiring Philosophy
    Kent discusses his approach to hiring and retaining employees, emphasizing loyalty, respect, and good trade ethics.
  • 0:32
    Trailer Park Origins
    Kent shares his entrepreneurial beginnings, including starting a pet store and a 'spa' for neighborhood kids from a young age.
  • 1:08
    Culture and Trade Ethics
    Kent elaborates on the significance of company culture and seeking out employees with strong loyalty and work ethic during the hiring process.
  • 1:45
    First Foray into Trades
    Kent recounts his decision to leave teaching to pursue entrepreneurship in the trades, initially through a janitorial firm.
  • 2:08
    Scaling and Automation
    Kent discusses the challenges of business succession with his sons and the role of automation and tools like House Call Pro in modernizing his business operations.
  • 3:09
    Customer & Employee Experience
    Kent highlights the importance of providing both excellent customer and employee experiences, linking them to business success and retention.
  • 4:17
    Value of House Call Pro
    Kent explains how House Call Pro has significantly improved his business by enhancing customer communication, streamlining operations, and boosting employee satisfaction.
  • 4:56
    House Call Pro Origin
    Roland explains the naming and evolution of House Call Pro from a marketplace to a dedicated service for home service professionals.
  • 5:44
    Advice to Younger Self
    Kent reflects on what he would tell his 20-year-old self, emphasizing the value of time, pride in work, and not being afraid to call services what they are.
  • 6:21
    Mentorship Success Story
    Kent shares an inspiring story of mentoring an employee who went on to achieve significant executive success in hospital administration by embracing the value of service and sanitization.

Speakers

K
Kent Mortensen
Owner and Founder of System Clean Restoration, Inc.
R
Roland Ligtenberg
Host — Co-founder of House Call Pro, Founder of Super Program

Key Takeaways

✦

Prioritize culture and respect: Foster a loyal team by treating employees with respect and love; it's a key factor in retention.

✦

Seek loyalty and trade ethics during hiring: Beyond standard interview questions, ask about family life and personal values to gauge a candidate's long-term commitment and work ethic.

✦

Be transparent about expectations: Clearly communicate the demanding nature of the work and the company's family-first philosophy from the outset to attract compatible talent.

✦

Embrace automation for efficiency and customer satisfaction: Implement software like House Call Pro to streamline scheduling, payments, and communication, which benefits both employees and customers.

✦

Understand your true profitability: Don't just be 'profitable enough'; analyze your business's financial health to ensure long-term sustainability and growth, especially when considering succession or expansion.

✦

Invest in employee experience: Provide tools and an environment that makes work easier and more appealing for technicians, as this directly translates to better customer service and retention.

✦

Don't shy away from your trade: Be proud of the service you provide and call it what it is; there's significant value and potential for success in all home services.

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