Superpro Podcast #46: Picking Up Steam in Michigan – Alexis Orris Dinsmore
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Key Takeaways
Leverage local Facebook and mom groups by being authentic and engaging in non-business related conversations to build trust and visibility for your services.
Implement a client referral program offering free services to both the referrer and the new client to encourage word-of-mouth marketing.
Utilize 'before and after' posts of particularly challenging jobs on social media to showcase expertise and attract attention.
Adopt an '811 rule' for social media: for every eight personal or engaging posts, include one business promotion and one hiring post to maintain audience interest.
Consider incorporating seasonal themes into your social media content (e.g., holiday light checks for electricians) to tap into current customer needs and interests.
Invest in an all-in-one business management software early on to streamline operations, save time, and avoid the hidden costs of managing multiple free apps.
Utilize dedicated business phone numbers provided by software like Housecall Pro to compartmentalize work communications, protect personal time, and improve professionalism.
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