← Back to Listen
The Wealthy Contractor Culture

Scaling Secrets of a $1B Home Improvement Business | Michael Hoy (Ep. 261)

⏱️ 43:02 🎀 Brian Kaskavalciyan, Michael Hoy
AUDIO EPISODE
Scaling Secrets of a $1B Home Improvement Business | Michael Hoy (Ep. 261)
0:00
0:00

Chapters

Click to jump to section

  • 1:01
    Michael's Entrepreneurial Journey
    Michael Hoy shares his background, from working in his dyslexic father's auto repair shop to starting in a lumberyard and eventually becoming an outside salesperson for 84 Lumber.
  • 5:01
    Great Day's Origin & Growth
    Michael details joining Great Day Home Improvements a decade ago, initially focusing on sunrooms, and their strategic shift to include acquisitions and diversify their product offerings.
  • 11:58
    Manufacturing & Vertical Integration
    Michael reveals Great Day's vertical integration, including their manufacturing capabilities, which became a significant advantage, especially post-COVID with supply chain issues.
  • 13:21
    Scaling Through Greenfield & M&A
    Michael explains their dual growth strategy of greenfield expansion (opening new locations from scratch) and strategic acquisitions, maintaining a 50/50 split between both.
  • 15:30
    Unique Private Equity Model
    Michael discusses Great Day's innovative approach to private equity, bringing in investors as minority partners to maintain entrepreneurial spirit and operational control.
  • 17:36
    Sales & Pricing Philosophy
    Michael shares his unique philosophy on pricing, salesperson belief systems, and the importance of financing, arguing that financing is an investment, not an expense.
  • 21:22
    Culture & Leadership Principles
    Michael outlines Great Day's core team commandments and leadership principles, emphasizing collaboration, curiosity, and a low-ego environment across their 300+ locations.
  • 24:52
    Building an Amazing Business
    Michael reflects on their focus on reinvesting profits for growth and building something unique, driven by the desire to make a lasting positive impact on people's lives.

Speakers

B
Brian Kaskavalciyan
Host
M
Michael Hoy

Key Takeaways

✦

Cultivate an entrepreneurial mindset: View every problem as an opportunity, not a hindrance, as problems are solvable and not unique.

✦

Empower your sales team: Ensure your sales team genuinely believes in the value and pricing of your products to drive better conversion rates and higher profitability.

✦

Strategic pricing and financing: Adjust prices regularly (not just during 'events') and treat customer financing as an investment to make solutions affordable, integrating its cost into your pricing model.

✦

Maintain low overhead: Discipline yourself to keep general & administrative costs low, reinvesting saved dollars into marketing to fuel growth.

✦

Prioritize people and culture: Build a collaborative, low-ego culture where team members help each other succeed, making communication and trust paramount, especially when scaling.

✦

Diversify and integrate: Explore vertical integration, like manufacturing your products, to gain control over supply chains and costs, enhancing competitive advantage.

✦

Greenfield and M&A balance: Develop a balanced growth strategy that combines organic expansion (greenfield) with strategic acquisitions to efficiently scale and enter new markets.

Want the full experience?

Join the Inner Circle for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Inner Circle β†’

Inner Circle Membership Portal © 2026 Power100. All rights reserved.

power100.io