431: Roofing Financing: Close More Jobs Without Lowering Your Price

Always offer financing early, always, and often to prevent losing sales to competitors and to simplify the buying process for homeowners.

Instead of directly linking to a bank's financing page, create a 'Consumer Credit Center' on your website to capture customer data and maintain engagement.

Present financing options as integrated solutions within your sales proposals, showing monthly payments for different tiers (good, better, best) rather than just a total price.

Utilize a financing partner that provides comprehensive training and support, not just rate sheets, to ensure your sales team knows how to effectively present and close with financing.

Leverage tools like mobile apps and CRM integrations (e.g., Proline) to seamlessly offer financing, allow soft credit pulls, and schedule appointments directly at the point of sale.

Explore financing options that include no-dealer-fee programs to maintain profit margins, especially if you're a restoration contractor or averse to promotional loan costs.

Treat financing as an essential 'tool in the toolbox' for every sales representative, equipping them with multiple lending options to address diverse customer needs and credit profiles.