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Plan Now for 2027, Your Success Depends Upon It! with Marty Grunder | The Grow Show

📅 June 17, 2026 ⏱️ 19:49 🎤 Marty Grunder

Chapters

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  • 0:00
    Planning for 2027 Now
    Marty Grunder introduces the episode's focus on proactive planning for 2027, highlighting the discipline of successful companies.
  • 0:17
    The Need for Forward Planning
    Marty explains that only focusing on the current year means falling behind for the next, urging contractors to continuously ask 'what's next?'
  • 0:32
    Low-Risk Experiments
    The first step in expansion involves low-risk experiments and training to learn and buy information, rather than immediately investing heavily.
  • 0:56
    Implement on Smaller Scale
    The second step is to test the business model on a smaller scale through pilot programs, gathering data before full-scale launch.
  • 1:42
    Affordable Tuition & Peer Learning
    Marty shares past mistakes as 'tuition' and encourages seeking advice from others, like peer groups and industry events, to keep learning affordable.
  • 1:54
    Expand and Invest
    The final step is to commit and invest once the concept is proven and customers are willing to pay, following the 'learn, test, invest' model.
  • 2:13
    Common Expansion Pitfalls
    Marty discusses why expansions fail, including moving too fast, falling in love with an idea, underestimating complexity, and lacking leadership.
  • 2:29
    Questions for 2027 Planning
    Marty prompts listeners to consider new services, locations, or customer segments for 2027 and what learning should begin now.
  • 2:44
    Growth for Team Opportunities
    Marty concludes by emphasizing that growth creates opportunities for team members, helping them to realize dreams and preventing turnover.

Speakers

M
Marty Grunder
Host — Grunder Landscaping Company and The Grow Group

Key Takeaways

✦

Start planning for 2027 now; don't wait until January next year to think about future growth initiatives.

✦

Adopt a 'learn, test, invest' strategy: begin with low-risk experiments to gather information and test concepts before committing significant resources.

✦

Before expanding services or locations, run pilot programs on a small scale to validate demand, profitability, and operational challenges.

✦

Seek external knowledge: visit other successful companies, attend industry conferences, consult experts, or join peer groups to learn from others' successes and failures.

✦

Ensure leadership is in place for any new division or expansion; identify who will be accountable and dedicated to its success.

✦

Carefully analyze all aspects of a potential new service or location, including equipment needs, sales processes, labor requirements, seasonality, and profit margins.

✦

Growth creates career paths and opportunities for your team, which can be a key factor in retaining talented employees.

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