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Inside the Dual Leadership Structure at Great Lakes Landscape Design

📅 April 1, 2026 ⏱️ 43:00 🎤 Dez Buchard, Ellen Moore, Jeffrey Scott, Matt

Chapters

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  • 0:00
    Dual Leadership Introduction
    The hosts introduce Dez Buchard, the Integrator, and Ellen Moore, the Director of Continuous Improvement at Great Lakes Landscape Design, highlighting their unique leadership dynamic.
  • 3:38
    Dez's Journey to Integrator
    Dez shares her career path at Great Lakes Landscape Design, from office support to General Manager and Integrator, driven by her passion for processes and structure.
  • 5:52
    Ellen's Path to Continuous Improvement
    Ellen recounts her diverse career, including nuclear power and finance, leading to her role as Director of Continuous Improvement, and how she connected with Great Lakes Landscape Design.
  • 10:48
    The Integrator's Integrator
    Ellen explains her role as an 'integrator's integrator,' supporting Dez by tackling problems and improving systems, while Dez describes how Ellen's role alleviated her 'Chinese water torture' of daily issues.
  • 15:39
    Impactful Process Improvements
    Dez and Ellen discuss specific process improvements, including the implementation of morning huddles for team alignment and improved metrics tracking, and standardizing estimating processes with LMN templates.
  • 31:31
    Leadership Focus & Freed Time
    Dez shares how Ellen's contributions have freed her to focus on operations, production, scheduling, and routing, while Ellen observes Dez's increased effectiveness in these areas and communication.
  • 38:29
    Future Initiatives & Obstacles
    Ellen discusses their ongoing work with Slack to enhance customer communication, and Dez emphasizes the importance of patient and persistent implementation of changes.
  • 47:03
    Tips for Improvement
    Dez advises patience and grace in implementing change, while Ellen suggests a 'soup to nuts' tabletop exercise to map and improve customer-facing processes.
  • 53:38
    Summer Growth Summit Previews
    Ellen previews her talks on continuous improvement (people, process, finance) and supporting HR, while Dez will speak on marketing, CRM, and the critical intersection of culture and systems.
  • 1:03:52
    Benefits of Diverse Summit Attendance
    Dez and Ellen highlight the value of bringing diverse team members to the summit, ensuring everyone learns, gains alignment, and benefits from networking and shared experiences.

Speakers

D
Dez Buchard
Integrator, General Manager at Great Lakes Landscape Design
E
Ellen Moore
Director of Continuous Improvement at Great Lakes Landscape Design
J
Jeffrey Scott
Host
M
Matt

Key Takeaways

To effectively implement change, allocate sufficient time for persistence, follow-up, and training, recognizing that immediate adoption is rare and different team members learn at varying paces.

Empower a Director of Continuous Improvement (or similar role) to serve as a 'second in command' for your Integrator/GM, allowing them to focus on high-level strategy and deeper operational improvements.

Implement daily 10-15 minute 'huddles' for production teams to foster alignment, track key metrics, address issues quickly, and create a culture of comfort in reporting defects.

Standardize critical processes, such as estimating, using tools like LMN templates to ensure consistency across sales teams and reduce individual variability, leading to more accurate proposals.

Utilize 'tabletop' exercises (e.g., 'soup to nuts') to simulate the customer journey, identify data flow breakdowns, and uncover areas for improvement in service delivery and internal communication.

Cultivate a culture that embraces change by preparing the team, communicating the 'why,' and providing guidance through new initiatives, rather than simply announcing changes.

Prioritize key performance indicators (KPIs) and metrics that genuinely move the needle for your business, establishing systems to consistently track and analyze them.

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