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If I Wanted To Raise Prices Without Pushback, I’d Do This

📅 March 30, 2026 ⏱️ 33:51 🎤 Richard Bainey, Laura

Chapters

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  • 0:00
    Raising Prices Right
    Richard Bainey introduces the concept that contractors can raise prices and retain customers if done correctly.
  • 0:26
    Old Pricing Methods
    The hosts discuss common, ineffective ways contractors often determine their prices, such as undercutting competitors or guessing.
  • 3:59
    Price Equals Value
    The hosts explain that customers push back on uncertainty, not price, and that a higher price often communicates higher value and quality.
  • 5:49
    Attracting High-Value Customers
    The discussion shifts to identifying and attracting customers who value quality service and convenience over the lowest price.
  • 9:28
    Friends, Family, and Discounts
    The hosts advise against giving discounts to friends and family, stressing the importance of valuing one's business like a professional.
  • 11:53
    Not Everyone's a Customer
    Richard explains that not every potential client is the right customer, and the importance of leading customer interactions professionally.
  • 13:12
    Know Your Honest Hourly Rate
    The core message: knowing and confidently charging your 'honest hourly rate' is crucial for business profitability and confidence.
  • 19:17
    Jonathan's Pricing Dilemma
    The hosts address a listener's question about transitioning from a low hourly rate to a higher, more profitable one based on the honest hourly rate calculator.
  • 28:10
    The Success Academy Community
    Laura highlights the supportive community within their Success Academy, sharing a testimonial from a couple who transformed their plumbing business.

Speakers

R
Richard Bainey
Host — the million dollar plumber
L
Laura
Host — wife and business partner

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