How to Get BETTER Leads for Your Home Service Business | Katie Donovan

Focus on getting 'better leads' rather than just 'more leads'; prioritize quality and efficiency to improve overall profitability and reduce wasted effort.

Train Google on what constitutes a valuable lead for your business by feeding back data on booked calls, service runs, and revenue generated, moving beyond simple form fills or phone calls.

Regularly upload your customer lists to Google to help the algorithm understand your ideal client, leading to more targeted and effective ad delivery.

Ensure your website's content, including images and text, accurately reflects the type of customer you want to attract and the specific services or brands you offer.

Utilize Google My Business (GMB) by consistently posting photos, managing reviews, and ensuring accurate business information, including updated operating hours, as GMB is a powerful, often underutilized tool.

Invest in local backlinks by sponsoring community events, sports teams, or partnering with adjacent local businesses; this builds goodwill and signals to Google your strong presence in the area.

Educate your Customer Service Representatives (CSRs) on the cost and value of each lead to instill a greater sense of urgency and ownership in booking appointments, especially for high-value leads.