How To Build a 7 Figure Business With The Whale Vomit Method with Kevin Dubrosky and Tommy Mello

Kevin Dubrosky's core rule: you must be genuinely different from your competition in the value you bring, and you must very definitively articulate the nature of that differentiation.

Start by de-commoditizing in the mind of the people you want to serve — decide exactly who you want to serve and what their idea of ideal value looks like.

The 'whale vomit' metaphor comes from perfume: like ambergris and alcohol, differentiation is the rare ingredient that makes you valuable instead of interchangeable.

In the absence of anything else, price is the only thing that matters — but it stops mattering the moment you deliver other unique value.

Customers pay far more for the experience, not just the product — the difference between a $2 glass of wine and a champagne night out is the environment and how special you make them feel.

Concentrate your marketing: figure out who your perfect client is, own that demographic, and don't spread thin across every channel.

Don't spend a huge amount of money until you know exactly the direction and positioning you want — misaligned brand partnerships can damage how your brand is perceived.

In home services, building relationships with HOA presidents, realtors, and neighborhoods creates a foundation no competitor can take away — and unique claims like 'fastest response' set you apart.