Home Service Niche Growth Strategies with Tim Brown
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Key Takeaways
Pick a lane and own it β Tim's agency won by going deep in home service instead of trying to serve everyone.
Answer the phone: contractors who miss nights, weekends, and early-morning calls quietly bleed leads to abandoned calls.
Make the customer the hero of your marketing story, not your company β that's the core of becoming a 'hometown hero.'
Referrals and leads aren't either/or β when you get in with people who refer you, inbound leads follow naturally.
AI search is already sending customers: one client found Tim's agency through ChatGPT, a preview of how discovery is shifting.
Don't pull too much money out to chase three other businesses β starving your core to fund distractions is a common growth killer.
Follow mentors who've actually been where you want to go, and let them guide the parts of the journey you haven't traveled.
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