Golden Rule Dealer: How Schlabach Engine Became a Toro Powerhouse (Without Gouging Anybody)

📅 January 27, 2026 ⏱️ 24:45 🎤 Evan Lindman, Reuben Schlabach

Chapters

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0:00

Introducing Schlabach Engine

Host Evan Lindman introduces guest Reuben, who shares his lifelong involvement with Schlabach Engine, a business his father bought in 1978.
0:26

The Golden Rule Philosophy

Reuben explains that Schlabach Engine's success comes from treating people with the Golden Rule, focusing on fairness and not gouging customers.
0:49

Challenges and Growth

Reuben describes his biggest challenge as managing spring rush service demands and how their reputation for timely service helped them expand nationally.
2:08

Trust and Honesty

Reuben emphasizes that honesty and moral values, rooted in their Amish culture, are central to their business and build customer trust.
3:24

Partnership with Toro

Reuben discusses Schlabach Engine's long-standing, positive relationship with Toro, highlighting Toro's strong warranty support and ethical business practices.
5:03

Multi-Force Platform Success

Reuben explains why the Toro Grandstand Multi Force has been so successful, attributing it to its agility, superior pumps, and versatility with attachments.
6:21

New Engine Evolution

Reuben shares excitement about the new 34.5 horsepower Kawasaki engine for the Multi-Force, addressing a long-standing need for more power on the platform.
7:44

All-Season Equipment Trends

Reuben identifies the trend towards all-season, multi-use machines, particularly for landscapers looking to use their equipment year-round.
8:46

Valuing Customer Service

Reuben concludes by stating that superior customer service and a caring dealer are more important than the product itself.

Speakers

Evan Lindman

Host

Reuben Schlabach

Owner/Operator, Schlabach Engine

Key Takeaways

✦

Prioritize ethical practices and treat customers with fairness; it builds trust and long-term loyalty that differentiates your business.

✦

Invest in efficient service operations to reduce customer wait times, especially during peak seasons, as timely service is a key differentiator.

✦

Build strong, mutually beneficial relationships with key suppliers who align with your values and offer excellent product support and warranties.

✦

Empower and care for your employees; a strong, honest team with a good work ethic is crucial for business success and efficiency.

✦

Offer versatile, multi-use equipment or services to customers, enabling them to maximize their investment and providing year-round utility.

✦

Even with superior products, outstanding customer service is paramount; a caring dealer relationship can outweigh product brand loyalty.

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