Get Clear: The Power of Verbs in Business | CFC 290
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Transform noun-based goals (e.g., 'growth') into verb-based actions (e.g., 'close 10 new projects') to ensure specificity and drive action.
When delegating tasks, always title them starting with a verb to clarify the required action and assign accountability.
Review your annual plans and current tasks to identify if they are framed as nouns or verbs; convert nouns to actionable verbs for better execution.
For complex tasks or with experienced team members, focus on defining the 'end state' clearly (e.g., 'a linkable talent pool') rather than micromanaging the 'how'.
Emphasize the 'who does what by when' principle for every task to eliminate ambiguity and set clear expectations for accountability.
Recognize that using verbs in communication can increase productivity by 35% because it provides clear instructions on what needs to be done.
Consider reframing your company's core values into action-oriented phrases to make them more tangible and easier for your team to embody.
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