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From Turf to Triumph: A Leader’s Journey with Dillion Georgian

πŸ“… January 5, 2026 ⏱️ 1:00:00 🎀 Dillion Georgian, Tommy Mello

Chapters

Click to jump to section

  • 0:00
    Meet Dillion Georgian
  • 4:59
    Running lean with A-players
  • 9:51
    Multiples and exit strategy
  • 14:44
    Getting back in the saddle
  • 19:38
    A year of month-to-month
  • 24:27
    The distribution payout model
  • 29:13
    Lessons from real estate deals
  • 34:02
    There's always a way
  • 38:49
    Owning a geographic avatar
  • 43:38
    The leader's real job
  • 48:30
    From washing dishes to CEO
  • 53:22
    The price of success

Speakers

D
Dillion Georgian
CEO β€” Artificial Turf Distribution & Installation (Boise)
T
Tommy Mello
Host / Founder, A1 Garage Door Service

Key Takeaways

✦

Running lean and highly efficient beats a bloated org: Tommy's rule that '1 A-player equals 3 B-players' means paying top talent more still wins on output.

✦

Valuation multiples in turf distribution currently sit around 7x, which shapes how Dillion thinks about an eventual exit strategy.

✦

Dillion went roughly a year month-to-month with no cash in the bank while rebuilding, a stretch that tested whether he really wanted back in the saddle.

✦

A distribution model with low liability and low cash outlay lets owners take distributions in turf and get paid meaningfully only when the company sells.

✦

Every obstacle has a solution β€” if competitors in your industry have figured it out, the problem is your current approach, not the market.

✦

Owning a tight geographic avatar works: a friend did $3.5M EBITDA in just two zip codes by being present at every school play and football game.

✦

A leader's real job is having the hard, honest conversations that push people to grow β€” anything less is just fluff that stalls progress.

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