Business Is a Game – Cheat Code to $12M

View your business as a 'game' where you, the owner, are in 'god mode,' allowing you to architect and change rules for success.

Cultivate empathy, curiosity, and introspection in yourself and your team to better understand customer needs and foster personal and business growth.

When training technicians, differentiate between their personal beliefs and their 'character's' role in the business game to ensure consistent performance and customer service.

Implement a multi-option pricing strategy for services, focusing on providing relevant choices that cater to customer situations and lead to higher average tickets.

Prioritize sales training focused on selling the 'delta' between service options, leveraging the power of monthly payments to increase close rates and revenue without increasing marketing spend.

Structure your business so that the company wins first, followed by employees, and then customers, which encourages employees to protect pricing and contributes to overall profitability.

Optimize dispatching by recognizing CSRs and dispatchers as critical 'game controllers' who can prioritize high-value calls (e.g., demand calls over tune-ups) to maximize revenue and customer acquisition.