3 Marketing Mistakes That Keep Contractors Stuck Under $10M

Implement tracking numbers for every lead source to accurately measure booking rates and lead quality, moving beyond anecdotal 'how'd you hear about us' questions.

Prioritize ROI over cost-per-lead: a higher cost per lead is acceptable if it yields a significantly better booking rate and overall return on investment.

Use a 90-day testing framework for new marketing channels: ensure a single lead in month one, a single sale in month two, and profitability in month three.

Avoid spreading your marketing budget too thin; identify your highest ROI channel and 'bleed it dry' before diversifying.

Aggressively manage and optimize your Google Business Profile (GBP) by actively soliciting reviews, especially those with photos and keyword-rich descriptions, and consistently updating all GBP sections.

Incentivize your team for reviews by making it part of their job with accountability, rather than just offering sporadic bonuses, to ensure consistent review velocity.

Analyze your top local competitors' Google Business Profiles to identify best practices in terms of review count, photo usage, update frequency, and service listings, and aim to replicate their success.