Door-to-Door Is Generating Almost 20% of Our Revenue

Consider door-to-door marketing as a significant revenue stream, especially if you aim for rapid growth and diversification beyond online channels.

Invest in strong leadership for your canvassing program; the quality of your field marketing leader is crucial for success and sustained growth.

Tailor your door-to-door script and strategy to specific high-ticket services (e.g., sewer replacements) to maximize lead quality, close rates, and average ticket size.

Use door-to-door marketing as a 'secret superpower' for launching new branches, as it provides immediate lead generation without relying on existing brand recognition or online reviews.

Build a comprehensive canvassing 'program' with training, objection handling, and performance metrics, treating it like a sales organization rather than just hiring individual canvassers.

Prioritize services with an average job value of $2,500-$3,000 or more, as this allows for better compensation structures for canvassers and a higher return on marketing investment.

Diversify your lead generation channels to avoid over-reliance on any single platform, especially digital ones, to mitigate risks associated with algorithm changes or platform shifts.