The MOST Overlooked Growth Lever in Home Services

Prioritize "life cycle marketing" (email, SMS, outbound calls, postcards) to engage customers throughout their journey, from initial contact to repeat business.

Implement a "speed to lead" strategy to contact new inquiries within 15 seconds, as slower response times significantly decrease conversion rates.

Leverage your existing customer database to drive revenue; it's cheaper to re-engage past customers than to acquire new ones, and it maximizes the return on your initial lead investment.

Utilize technology like ServiceTitan for customer data and platforms like Evoca for automated SMS and email campaigns to efficiently manage and execute life cycle marketing.

Develop tailored communication strategies for different customer segments (e.g., booked appointments, unsold estimates, past services) to maximize conversions and retention.

Consider re-training or deploying team members, like canvassers, to handle high-value lead escalations within your nurture campaigns for increased ROI.

Understand that a strong life cycle marketing system can reduce your overall ad spend from 12% to 7% by filling up to 30% of your daily board with existing customer leads.