This Roofer 2x’d His Prices and Revenue Exploded to $1.5M a Month! | With Corey Bailey.

📅 July 7, 2026 ⏱️ 41:42 🎤 Lance, Corey Bailey

Chapters

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2:32

Corey's Entrepreneurial Journey

Corey introduces himself as an entrepreneur from Fort Wayne, Indiana, with diverse business ventures including a cigar shop, and recounts how he ventured into the roofing industry with True Choice Roofing.
5:03

From Charity to Profit

Corey describes the initial years of True Choice Roofing, where despite significant revenue, the company felt like a "charity club" due to low profits, doing $400,000 in EBITDA over four years, compared to $400,000 in one month after partnering.
11:27

Overcoming Resistance to Change

Corey discusses the initial resistance from his staff and sales team when trying to implement new playbooks and processes, highlighting the challenges of transitioning from old ways of doing business.
17:10

The Power of Pricing

Lance and Corey discuss the significant price increase (from $500 to $1,200-$1,700 per square) for roofing services, the initial "mutiny" from the sales team, and how this change, surprisingly, did not affect the close rate and drastically improved profitability.
23:20

The Importance of Team and Mentorship

Corey emphasizes the crucial role of Lance's team (Mike, Bill, Kelly, Jolene) in providing leadership, coaching, and support, which was instrumental in the rapid growth and success of True Choice Roofing.
34:00

Critical Thinking and Growth Mindset

Corey shares his perspective on critical thinking, focusing on significant problems rather than getting bogged down by minor issues, and attributes his success to copying and obsessing over proven strategies, rather than reinventing the wheel.
35:50

Ego vs. Growth

Corey reflects on how overcoming his ego and being open to learning from others, particularly from Lance's mastermind, was a pivotal moment that accelerated his personal and business growth.

Speakers

Lance

Host

Corey Bailey

Founder of Choice Roofing

Key Takeaways

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Prioritize profitability over sheer volume: Don't be a "charity club"; focus on charging what your services are truly worth to ensure sustainability and employee welfare.

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Be prepared for internal resistance to change: When implementing new systems or increasing prices, expect pushback from employees, especially sales teams, but hold firm to your vision.

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Invest in the right technology and training: Leverage platforms like ServiceTitan and AI solutions like SameDay AI to scale operations, improve efficiency, and support your team.

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Don't shy away from price increases: Even substantial price hikes can be absorbed by the market if your value proposition and sales process are strong; your close rate may not suffer.

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Cultivate an abundance mindset and seek mentorship: Learn from those who have achieved what you aspire to, attend conferences, and be open to partnerships and advice, even if it challenges your existing beliefs.

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Build a strong, supportive team: Surround yourself with experts and leaders who complement your skills and can provide the necessary guidance and structure for growth.

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Focus on high-priority problems: Distinguish between minor and major issues; delegate or ignore low-priority problems to focus your energy on strategic solutions that drive significant growth.

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