← Back to Library
To The Point - Home Services Growth

From 3 Vans to $50M in 5 Years – How to Hit the Ground Running and Grow Fast

πŸ“… May 20, 2025 ⏱️ 1:07:14 🎀 Sammy, Chris, Chad Peterman

Chapters

Click to jump to section

  • 0:00
    The Apex Pros Journey
    Sammy recounts the rapid growth of Apex Pros, from three vans in 2021 to 135 currently, projecting $50 million in revenue for the current year.
  • 0:30
    Technician-Centric Culture
    Sammy highlights the importance of prioritizing technicians, running a happy-go-lucky business, and his personal involvement in every technician meeting.
  • 1:53
    Transition to Home Services
    Sammy explains his pivot from a successful telecom business to home services during the pandemic, driven by a desire for a new active business and recognizing the industry's recession-proof nature.
  • 2:39
    Rapid Trade Expansion
    Apex Pros started with plumbing in 2021, added HVAC in 2023, and electrical in 2024, growing quickly despite advice to specialize.
  • 2:50
    Building a Strong Team
    Sammy details his hands-on approach to recruiting and hiring the first 110 employees, focusing on creating a positive work environment and performance-based pay.
  • 4:30
    Aggressive Marketing Strategy
    Sammy discusses his aggressive marketing approach, including early investment in TV, radio, and major sponsorships, viewing marketing as an investment rather than an expense.
  • 5:57
    Community Involvement
    Sammy describes Apex Cares, a program to help those in need, and other community initiatives, emphasizing genuine giving back based on his own upbringing.
  • 7:52
    Leveraging Expertise & Team
    Sammy credits his childhood friend and assistant, along with a strong focus on documenting processes, for helping manage the rapid growth across various operational aspects.
  • 8:28
    Leadership & Growth Philosophy
    Sammy shares his leadership style, which prioritizes internal promotion and fostering loyalty, acknowledging the challenges of rapid growth but also the rewards of a confident, hands-on approach.
  • 9:43
    Embracing the Journey
    Sammy reveals his lack of specific long-term financial goals, instead focusing on the enjoyment of building, competing, and the continuous challenge of growth and expansion.

Speakers

S
Sammy
Founder, Apex Pros
C
Chris
Host
C
Chad Peterman
Host

Key Takeaways

✦

Prioritize and invest in your technicians: Sammy's 'tech-centric' approach, where he personally hosts meetings and ensures a positive culture, is key to attracting and retaining top talent. People don't leave if they love where they're at.

✦

Don't shy away from aggressive marketing: View marketing as an investment, not an expense. Be willing to spend a higher percentage of revenue, especially in early growth stages, to establish brand presence and generate leads.

✦

Be a hands-on leader, especially during growth: Sammy's deep involvement in everything from recruiting to operational details and daily interactions with staff builds trust and ensures the company culture is upheld.

✦

Focus on execution over just ideas: Listen to industry podcasts and resources, but actively implement and adapt the strategies. Ideas are only as good as their execution.

✦

Cultivate a strong internal culture and promote from within: Nurture a family-like atmosphere and reward team players who demonstrate commitment, as this builds unmatched loyalty and understanding of the company's DNA.

✦

Community involvement builds brand equity and team morale: Genuine efforts to give back, like Apex Cares, resonate deeply with customers and employees, enhancing the company's reputation and purpose.

Want the full experience?

Join the Inner Circle for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Inner Circle β†’

Inner Circle Membership Portal © 2026 Power100. All rights reserved.

power100.io