← Back to Library
To The Point - Home Services Growth

The 5-Year Sprint from $5M-$65M with Zero Technical Skills

πŸ“… May 13, 2025 ⏱️ 1:00:06 🎀 Chris, Chad, Mike Bruner

Chapters

Click to jump to section

  • 0:30
    From Poker to Plumbing
    Mike Bruner recounts his unconventional career path from being a professional poker player in Las Vegas to starting Iceberg Home Services in Florida.
  • 2:50
    The Early Days & Growth
    Mike discusses the humble beginnings of Iceberg Home Services in 2014, starting with HVAC and overcoming early challenges to achieve significant growth.
  • 3:45
    Recruiting & Mindset Shift
    Mike highlights the importance of shifting to a 'recruiting mode' and the owner's mindset to get out of the way for key people to thrive and scale the business.
  • 4:20
    Visionary-Integrator Roles
    Inspired by the book Rocket Fuel, Mike talks about understanding and leveraging visionary and integrator roles within his company for accelerated growth.
  • 4:40
    Tough Conversations & Family
    The discussion covers handling difficult conversations with employees who are outgrown by the business, and the personal challenge of firing a family member.
  • 7:15
    Mentorship & Personal Growth
    Mike emphasizes the value of mentorship and continuous learning, highlighting how his personal health journey has positively impacted his leadership and business.
  • 9:20
    The Five F's
    Mike shares his personal philosophy of 'Five F's' (Faith, Fitness, Family, Friends, Finance) and how they guide his daily life and business decisions.

Speakers

C
Chris
Host
C
Chad
Host
M
Mike Bruner
Owner and Partner of Iceberg Home Services

Key Takeaways

✦

Prioritize strategic recruitment and be willing to delegate to key personnel; your growth is bottlenecked if you, the owner, can't get out of the way.

✦

Cultivate a culture where employees feel like co-owners; when everyone shares the vision and rows in the same direction, scaling becomes inevitable.

✦

Implement the 'visionary-integrator' framework (e.g., from Rocket Fuel) to clearly define roles and ensure complementary mindsets drive projects forward.

✦

Don't shy away from 'tough conversations' with underperforming team members, even family; business decisions must prioritize the company's best interest.

✦

Invest in personal development and mentorship; being a sponge for knowledge and continuously striving for self-improvement will accelerate your business growth.

✦

Embrace a 'move fast, fail faster' mentality, but with the understanding that you're building a parachute on the way downβ€”be prepared, but be decisive.

✦

Focus on your personal well-being first; an inspired and healthy leader (physically and mentally) is the barometer for company growth and inspires the entire team.

Want the full experience?

Join the Inner Circle for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Inner Circle β†’

Inner Circle Membership Portal © 2026 Power100. All rights reserved.

power100.io