Exclusive Interview With Stanley Bastek, Vice President of Sales & Marketing at Atlas Roofing

There's an incredibly complex supply chain behind every roof - granule suppliers, distributors, freight carriers, and manufacturers - and the industry fought hard to be deemed essential in 2020.

In a category where products look like commodities, the real differentiator is people and partnership - Atlas ties its success directly to the contractor's success.

Roughly 95%+ of success in any given market comes down to the local people - reps, sales managers, and support staff - who follow up on the promise marketing makes.

Taglines and warranty programs only matter if there's human follow-up behind them; the 'meat' behind the promise is the people delivering it.

Build a culture where employees are proud and happy to come to work, because a team that feels cared for will treat customers better and do better work.

Stay hungry and keep 'one foot pointed at the future' - don't get too comfortable off your last win, but also stop to recognize what you're doing right.

Multi-brand strategies are healthy - build your business on your own goals and vision, not dependent on any single manufacturer.

The supply shortage compounded by a heavy hurricane season won't resolve quickly, which puts renewed focus on customer service, honesty, and transparency.

Atlas is investing in R&D - expect new shingle innovations, designer options, and features for homeowners and contractors over the next 12 months.