HOW To Get More REFERRALS For Your Roofing or Construction Company!

Do every build right first: ice-and-water shield, proper drip edge, starter strip, ventilation, and full documentation earn the trust that referrals are built on.

Over-communicate at every step (CompanyCam photo documentation, text updates, a branded app) because engagement, not just a good job, is the missing component that drives referrals.

Ask early and often: only about 11% of salespeople ever ask for a referral, so build the ask into the process starting at the point of sale rather than waiting until the deal closes.

Reps miss referrals by chasing the quick door-to-door sale instead of building a relationship that makes the customer want to send people to you naturally.

Create lifetime customers so you become 'the roofer' they associate with and refer for decades; that relationship value is often untrackable but invaluable.

Hunter's math: build 30 strong relationships with realtors, property managers, and insurance agents who each send three jobs a year, and that's 90 jobs, roughly 100K.

The 'big three' growth levers are marketing/branding, door-to-door, and relationships/referrals; most companies do one well, but combining all three is what makes a company deadly.

Turn customers into your 1099 sales force by enrolling them as advocates at the kitchen table, rewarding referrals in-app, and tying the sales rep to every referral so they know what's in it for them.

Culture is an investment in your people; be willing to give up some owner compensation for training, trips, and the best products, and referrals follow from a team and community that champion you.