Episode 1962 – 2025 Lead Gen

As of January 27, 2025, TCPA requires documented one-to-one consent to generate a lead; critically, the same rule governs how you call and text leads, not just how you acquire them.

Any call or text via an ATDS (dialer) needs proof of one-to-one consent, and a 'dialer' is defined broadly, even clicking a lead's number in your CRM one-by-one counts; only true hand-dialing (scrubbed against the DNC) is exempt.

Enforcement won't come from the small FCC, it will come from litigators suing on behalf of ordinary consumers, so audit your own business: pull 10 random leads and prove undeniable one-to-one consent (carriers do audit and ask for screenshots).

Old/rehash/database leads without the new opt-in language are effectively radioactive; use Active Prospect's TrustedForm to house consent certificates, and you'll rebuild a compliant database within a couple of painful months.

The upside: fewer but higher-intent leads (sold once, to one company) and a leveled playing field, since small contractors no longer compete against 7 firms hitting a lead in 10 seconds.

Structurely's data: 30% answer rate for call-only vs 58% for text-then-call; set/qualification rate ~6% call-only vs ~17% with text; and always text and call from the SAME number so the phone shows 'Maybe [Name]' instead of spam.

2025 is the year of agentic AI (agents that make decisions and take actions on their own); Structurely found zero people detected its AI when it didn't disclose, and had to add artificial latency because the AI got too fast and talked over people.