We Spend Millions on Angi. Here’s What We Learned.

Prioritize speed-to-lead: Implement AI tools or dedicated staff to respond to leads within seconds to significantly improve conversion rates.

Conceal lead sources from sales teams: Removing lead source visibility can eliminate bias and ensure all leads are treated equally, potentially boosting close rates for all channels.

Invest in CSR training: Recognize your CSRs as your most critical sales force; invest in their training and compensation to maximize appointment bookings.

Embrace competition: Understand that homeowners seek multiple quotes; focus on differentiating your service through professionalism, branding, and customer experience.

Utilize credit policies: Be aware of and use Angie's credit policy for problematic leads, but also understand that many lead issues stem from internal execution.

Partner with Angie's for growth: Leverage Angie's resources and insights to optimize your funnel data and improve sales processes, rather than just expecting leads.

Know your numbers: Consistently track key performance indicators (KPIs) like conversion rates, average ticket size, and close rates to manage performance and cash flow effectively.