We Spend Millions on Angi. Here’s What We Learned.

Prioritize 'speed-to-lead': Implement AI tools like Same Day AI, CRO, and Hatch to ensure leads are contacted within seconds, significantly increasing conversion rates.

Blind your sales team to lead sources: Prevent sales personnel from seeing where leads originate. This eliminates bias and ensures all leads are treated equally, as conversion rates often don't differ significantly across various sources (except for referrals).

Focus on competitive differentiation: Treat every lead as a competition. Invest in branded apparel, vehicle wraps, professional presentation, and effective sales tools (e.g., iPads for presentations) to stand out from competitors, regardless of the lead source.

Optimize your Call Center (CSR) team: Recognize your CSRs as your most important salespeople. Invest in their training and compensation, as they are crucial for booking appointments, handling objections, and ensuring appointments happen.

Collaborate with lead providers: Actively engage with platforms like Angie. Share your funnel data, accept accountability for your processes, and leverage their insights to identify and fix execution gaps in your sales and service delivery.

Embrace continuous improvement: Regularly analyze your performance metrics and constantly seek ways to improve your sales process, from initial contact to closing the deal. Even highly successful companies have areas for refinement.

Understand and manage your KPIs: Crucially, know your numbers—lead volume, booking rates, average ticket size, close rates, and overall cash flow. This data is essential for managing performance, ensuring profitability, and making informed business decisions.