Power100 Contributor
Katie
Long DePaola
Director of Communications & Spokesperson, Long Home
You can't just look good — you have to be good.
About
Why Katie Long DePaola
Why Katie Long DePaola
Stands Out
Katie Long DePaola is a fourth-generation home improvement professional and the Director of Communications and brand spokesperson for Long Home, a leading East Coast exterior remodeling company. Drawing on deep family roots in the industry, Katie has become the visible face of Long Home's commitment to trust, quality, and customer-first culture — appearing in commercial campaigns and representing the brand across media. She is known for championing the philosophy that authentic reputation, not just marketing polish, is what separates great home improvement companies from the rest. In 2025, she served as the public voice for Long Home's 'Project Rebuild' initiative, a program created to support homeowners left in limbo after the closure of a major competitor. Beyond Long Home, Katie is also a founding member of Bo's Effort and the author of 'At Least You Look Good,' demonstrating a rare ability to lead with both business acumen and personal authenticity across industries.
Key Credentials
- Director of Communications, Long Home
- Brand Spokesperson, Long Home (commercial campaigns)
- Fourth-generation home improvement professional
- Featured Power100 PowerChat contributor alongside John DePaola Jr.
Expertise Ratings
Domain
Mastery
Scores
Power100's evaluation of Katie Long DePaola's depth of expertise across the disciplines that define elite leadership in home improvement. Scored 1–10 based on verified performance, track record, and peer recognition.
Brand Communications
9.6/10
Customer Trust Building
9.5/10
Marketing & Spokesperson Leadership
9.4/10
Industry Culture & Values
9.3/10
Entrepreneurial Versatility
9.2/10
Family Business Leadership
9.1/10
In Their Own Words
Katie Long DePaola
On Record
Interviews, conversations & panels featuring Katie Long DePaola.
Mentioned In
Articles Featuring Katie
Industry Recognition
Achievements &
Milestones
Featured speaker on multiple entrepreneurship and leadership podcasts
Long Home brand spokesperson and commercial talent
Public lead for Long Home's 'Project Rebuild' homeowner relief initiative (2025)
Power100 PowerChat guest alongside Long Home leadership
Services & Capabilities
What Katie & Long Home Deliver
roof replacement
bathroom remodeling
siding replacement
Where We Operate
Local Presence
Service area: 32003 32004 32006 32007 32009 32011 32030 32033 32034 32035 32041 32043 32046 32050 32065 32067 32068 32073 32079 32081 32084 32085 32086 32092 32095 32097 32099 32110 32112 32131 32135 32137 32138 32139 32140 32142 32143 32145 32147 32148 32149 32157 32160 32164 32174 32177 32178 32181 32185 32187 32189 32193 32201 32203 32210 32211 32212 32214 32216 32217 32218 32220 32221 32222 32223 32224 32225 32226 32228 32229 32231 32232 32233 32234 32235 32236 32237 32238 32239 32240 32241 32244 32245 32246 32247 32250 32255 32256 32257 32258 32259 32260 32266 32277 32656 32666 22748 22637 22610 22645 22727 22740 22625 22738 22923 22654 22731 22711 22723 22743 22602 22649 22719 22972 20041 20050 20069 20070 20206 20301 20330 20406 20528 20102 20104 20108 20113 20116 20118 20122 20128 20131 20134 20138 20142 20146 20149 20153 20156 20159 20160 20163 20167 20168 20172 20177 20178 20182 20185 20188 20192 20195 20196 22009 22036 22037 22038 22040 22067 22081 22082 22095 22096 22103 22107 22108 22109 22116 22118 22119 22121 22122 22135 22156 22158 22159 22160 22161 22183 22185 22194 22195 22199 22210 22212 22215 22216 22219 22225 22226 22227 22230 22240 22241 22242 22243 22244 22245 22246 22313 22320 22331 22333 22334 22350 22402 22403 22404 22412 22430 22463 22471 22545 22555 22565 22604 22739 22746 22957 20136 20198 20165 20175 20176 20180 20186 20187 22066 22102 22508 22556 22567 22712 20132 20135 20137 20141 20166 20181 22030 22101 22209 22314 22405 22603 22620 22734 20115 20169 22079 22182 22309 20129 20144 20147 20155 22039 22551 22630 22646 22207 22211 22214 22308 22406 22713 22718 22733 22735 20103 22407 22408 22642 22989 20140 22737 22747 22960 22044 22730 20139 22623 20121 20194 22035 20101 20109 20110 20111 20112 20143 22153 20152 20158 20171 22015 22301 22025 22027 22043 22125 22150 22191 22203 22217 22304 22732 22305 22948 22643 22701 22709 22720 20124 20170 20184 20190 22307 20197 22026 22031 22042 22151 22193 22201 22303 22306 22722 22310 22311 22312 22315 22542 22
Topics & Perspectives
Where Katie Has a Point of View
customer-first mindset
culture that supports the customer expereince
leaving a legacy
family-owned advantage
the future of home improvement
Professionalism in the Industry: “Our goal has always been to raise the level of professionalism in home improvement. We want customers to feel like they’re working with the best-run company in the industry.”
“Our goal has always been simple: raise the standard for professionalism in home improvement and make sure every customer feels the difference.”
Culture & Leadership: “People don’t follow what leaders say—they follow what leaders do. Culture starts with how leadership shows up every day.”
Family-Owned Advantage: “We have the resources of a large company but the accountability of a family business—and our customers feel that difference.”
Customer Experience: “In home improvement, you don’t get a second chance at the customer experience. The work we leave behind represents our brand long after we’ve gone.”
Power100 Contributions
Brand Trust & Reputation Building
Home Improvement Marketing Strategy
Customer-Centric Culture
Exterior Remodeling Communications
Leadership in Family Business
Scaling Home Improvement Companies
What Katie Long DePaola Brings to the Table
Katie Long DePaola brings specialized knowledge across these domains, backed by real-world results and industry recognition.
The Organization
Long Home
Long Home is a well-established home improvement company serving homeowners across the East Coast, specializing in roofing, siding, windows, and bathroom remodeling. With decades of experience in the industry, Long Home has built its reputation on trust, quality craftsmanship, and a customer-first approach. The company has demonstrated community commitment through initiatives like 'Project Rebuild,' which supported homeowners affected by a competitor's closure in 2025.
Power100 Contributors
Watch their work.
Katie Long DePaola shares their voice across the Power100 show network. Browse all of their episode appearances, or explore other contributors shaping the home improvement conversation.