Power100 Contributor
Dustin
Rhoades
Executive Senior Vice President of Sales, Great Day Improvements
Most sales problems are leadership problems wearing a rep's name.
About
Why Dustin Rhoades
Why Dustin Rhoades
Stands Out
Dustin Rhoades is a veteran B2C in-home sales executive with more than 24 years of experience scaling revenue organizations across the home improvement industry. His career spans leadership roles at Champion Window, Renewal by Andersen, and Dreamstyle Remodeling, where he built regional sales teams and drove close-rate and yield optimization across multiple markets. In December 2023 he joined Great Day Improvements as Executive Vice President of Sales and Training, quickly advancing to Executive Senior Vice President of Sales, where he has been recognized as one of the company's strongest advocates for driving sales adoption and cutting cancellations. Beyond his corporate role, Dustin founded Dumb Tax Inc LLC in 2022, a consultancy and authorship platform dedicated to helping sales leaders eliminate costly, avoidable mistakes in hiring and team development. He has also served as an Advisory Member of the Customer Experience program at UC Irvine's Division of Continuing Education and has been featured in industry publications and podcasts including Qualified Remodeler and the Level 10 Contractor podcast.
Key Credentials
- Executive Senior Vice President of Sales, Great Day Improvements (2023–2026)
- Founder, Consultant & Author — Dumb Tax Inc LLC (2022–Present)
- Advisory Member, Customer Experience Program — UC Irvine, Division of Continuing Education (2022–2025)
- Regional Sales Manager — Renewal by Andersen, Southern CA & Western AZ (2017–2020)
- Division President — Champion Window Mfg. of Des Moines (2006–2014)
- BSN Nursing / Marketing, Minor Business Management — Western Michigan University
Expertise Ratings
Domain
Mastery
Scores
Power100's evaluation of Dustin Rhoades's depth of expertise across the disciplines that define elite leadership in home improvement. Scored 1–10 based on verified performance, track record, and peer recognition.
In-Home Sales Leadership
9.7/10
Close Rate Optimization
9.5/10
Sales Team Development
9.4/10
Cancellation Reduction
9.3/10
P&L & Revenue Execution
9.2/10
Sales Technology Adoption
9/10
Episode Appearances
Watch &
Watch &
Listen
Marketing Matters
MM 50 - Dumb Tax Find Your Why For Hiring Dustin Rhoades
PowerChat
It's Not The Song It's The Singer | Taylor Hanes & Dustin Rhoades PowerChat: Part 3
PowerChat
"If You Do What You've Always Done - You Get Less" | Taylor Hanes & Dustin Rhoades PowerChat: Part 4
PowerChat
Close More Deals Close Bigger Deals & Save Time | Taylor Hanes & Dustin Rhoades PowerChat: Part 2
PowerChat
You Can Manage Processes & Systems But NOT Chaos | Taylor Hanes & Dustin Rhoades PowerChat: Part 1
Mentioned In
Articles Featuring Dustin
May 3, 2026
Apr 28, 2026
The Legends of the Home Improvement Industry: How Dave Yoho Associates Honors the Leaders Who Shaped American Home Improvement
Apr 17, 2026
Legacy, Leadership, and Impact: How Dave Yoho Transformed the Home Improvement Industry for Contractors in the USA
Feb 11, 2026
Paul Burleson’s Speech at the Richards Building Supply Business Growth Expo – Grit to Gold Success Process
Feb 3, 2026
One Click Contractor Recognized as #7 Strategic Partner in the Nation by Power100 for Transforming Home Improvement Industry Operations
Jan 29, 2026
Paul Burleson: A Legend of the Home Improvement Industry – A Story Worth Telling
Connected Network
Connected Contributors
Co-appearances on Power100 shows and articles.
Industry Recognition
Achievements &
Milestones
S.O.A.R. Partner Award — November 2025 Winner (Destination Motivation)
Featured in Qualified Remodeler — 'Dumb Tax: Find Your Why for Hiring'
Guest on Level 10 Contractor Podcast (Episode #2046)
Rapid-fire interview at Peak Profit event (Destination Motivation)
Advisory Member, UCI Division of Continuing Education — Customer Experience Program
Recognized by One Click Contractor as a power-user advocate across 24-year career
Power100 Contributions
B2C In-Home Sales Leadership
Close Rate & Yield Optimization
Sales Team Hiring & Development
Cancellation Reduction Strategies
P&L Execution & Revenue Growth
Sales Technology Adoption
What Dustin Rhoades Brings to the Table
Dustin Rhoades brings specialized knowledge across these domains, backed by real-world results and industry recognition.
What Leaders
Are Saying
With Destination Motivation, we were able to reduce the cancellations and drive adoption across our sales team.
Dustin Rhoades
SVP of Sales, Great Day Improvements
The Organization
Great Day Improvements
Great Day Improvements is a nationally operating home improvement company specializing in replacement windows, doors, sunrooms, and related exterior remodeling products. The company serves homeowners across the United States through an in-home direct sales model, with a focus on delivering quality installations and a strong customer experience. Great Day Improvements operates at scale across multiple regional markets and has been recognized within the Top 500 Qualified Remodeler rankings.
Power100 Contributors
Watch their work.
Dustin Rhoades shares their voice across the Power100 show network. Browse all of their episode appearances, or explore other contributors shaping the home improvement conversation.