From Door Knocking to $20M+: Troy Clogg’s Blueprint for Building a Landscape Empire The Right Way

Embrace direct customer outreach: Troy's success began with door-to-door sales and flyers; personalized door hangers and notes can still be highly effective.

Prioritize employee retention: Offering stability (like year-round employment in trades) and fostering a caring, transparent culture can lead to decades-long employee loyalty.

Diversify services strategically: Expanding into areas like snow management, design-build, and tree care can offer profitable avenues beyond basic lawn cutting.

Evaluate passion projects carefully: While a supply house can support philanthropic goals, be realistic about its profitability as a standalone venture.

Invest in equipment knowledge: Learning to maintain and repair equipment, even buying used, can save significant costs and foster resourcefulness in the early stages.

Integrate charity into your brand: Troy's 'hot pink deicer' and associated charity work not only gives back but also serves as a unique and memorable branding element.

Maintain a hands-on approach: Even as CEO, staying connected to frontline work and customer problems can keep your perspective grounded and effective.