Stop Chasing Competitors & Build a Category of One — Jeff Korhan’s Landscape Blueprint

Develop a branded process for your services to differentiate your company and justify higher pricing, especially for design fees, by providing a tangible value proposition.

Actively pursue and strategically leverage industry awards not just for recognition, but to challenge your team to meet higher standards and build a reputation for quality work.

Educate your clients on the value and proper execution of your services; knowledgeable clients become your strongest advocates and an extension of your sales team.

Prioritize consistent and varied communication (newsletters, calls, face-to-face) with clients to build strong relationships, which are easier to retain than acquiring new ones.

Identify and amplify your unique selling propositions to become a 'category of one' in your market, focusing on what makes your company distinctly valuable rather than just competing on price.

Prepare your website for AI-driven search by creating a dedicated page with comprehensive, human-language information about your company's strengths, history, services, and target market.

Focus on delivering exceptional value and trust to justify premium pricing; clients with discretionary income are often willing to pay more for worry-free and high-quality services.