Growth · Marketing

Identity Over Price: Rich Harshaw Shares the Marketing Blueprint Helping Contractors Win More Leads and Close at Higher Margins

Level 10 Contractor CEO Rich Harshaw joins Power100 CEO Greg Cummings to show why contractors who lead with identity—clear proof of who they are and why they’re different—are outpacing competitors…

By Power100 Staff Power100 Staff · March 16, 2026 · 10 min read

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Originally published on power100.io

Identity Over Price: Rich Harshaw Shares the Marketing Blueprint Helping Contractors Win More Leads and Close at Higher Margins

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