Pro Talks

Leap’s Pro Talks — candid conversations with home improvement pros on sales, marketing, and scaling a contracting business.

ProTalks – Episode 7 – Heather Heydet

Brand marketing consultant Heather Heydet joins ProTalks to explain why most home improvement contractors compete on price by default: they market the category (siding, roofing, windows, years in business, product brands) instead of a specific, ownable value story. She walks through her proven process for uncovering a true differentiator, aligning the whole team behind it, and rolling out tools like Leap Sales Pro to reinforce the promise. The payoff: elastic pricing, skyrocketing word of mouth, and one client that doubled from $10M to $20M in five years.