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Can't Stop the Growth Growth

Why Yard Signs Matter More Than Spreadsheets with Maggie and Andrew Wille

πŸ“… July 10, 2025 ⏱️ 20:32 🎀 Chad Peterman, Katie Donovan, Andrew Wille, Maggie Wille

Chapters

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  • 0:00
    Introduction
    Chad Peterman introduces the 'Can't Stop the Growth' podcast and today's guests, Andrew and Maggie Wille from Platinum Plumbing.
  • 1:49
    Starting Platinum Plumbing
    Andrew shares how he unexpectedly entered the plumbing trade and Maggie explains her transition from a successful sales career to joining the family business.
  • 7:00
    The Family Business Dynamic
    Maggie and Andrew discuss the challenges and strategies of working together as a married couple, including financial planning and establishing boundaries.
  • 9:39
    Early Days Challenges
    Andrew recounts the biggest challenge in the early days of the business: wearing multiple hats and constantly ensuring work continuity.
  • 14:50
    Key Performance Indicators
    Andrew and Maggie reveal their crucial KPIs, highlighting the unexpected importance of yard signs, stickers, and customer reviews over traditional metrics.
  • 20:21
    Leadership Philosophy
    The couple discusses their leadership approach, emphasizing communication, the use of EOS, and the importance of focused implementation.
  • 24:24
    Quick-Fire Questions
    Andrew and Maggie answer rapid-fire questions about their daily routines, essential tools, leadership strengths, and dream lunch guests.
  • 31:07
    Unwinding and Business Journey
    The Wiles share their favorite ways to unwind and describe their business journey with single words: 'fun' and 'roller coaster'.

Speakers

C
Chad Peterman
Host
K
Katie Donovan
Host β€” CEO of Camp Digital
A
Andrew Wille
Platinum Plumbing
M
Maggie Wille
Platinum Plumbing

Key Takeaways

✦

Prioritize basic marketing like yard signs, vehicle stickers, and encouraging customer reviews, as these often indicate strong customer satisfaction and successful job completion.

✦

Implement a system for tracking small wins, such as a group chat for team members to share photos of yard signs or stickers, to foster healthy competition and daily engagement.

✦

Treat your business like a real enterprise by ensuring you pay yourself and establish clear financial boundaries, even if it means skipping paychecks initially to reinvest in growth.

✦

Focus on implementing one or two major business strategies or systems (like EOS) thoroughly each year, rather than constantly chasing every 'shiny new thing' at conferences.

✦

Cultivate a leadership style that leverages individual strengths and promotes clear communication, especially in family-run businesses, to maintain work-life balance and operational efficiency.

✦

Be prepared to 'wear all hats' in the early stages of your business, and never stop actively seeking new work to ensure a continuous flow of projects.

✦

Consider the benefits of hiring individuals with disabilities; they often demonstrate high loyalty, strong work ethic, and a desire to succeed, which can significantly reduce turnover.

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