Why Yard Signs Matter More Than Spreadsheets with Maggie and Andrew Wille
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Key Takeaways
Prioritize basic marketing like yard signs, vehicle stickers, and encouraging customer reviews, as these often indicate strong customer satisfaction and successful job completion.
Implement a system for tracking small wins, such as a group chat for team members to share photos of yard signs or stickers, to foster healthy competition and daily engagement.
Treat your business like a real enterprise by ensuring you pay yourself and establish clear financial boundaries, even if it means skipping paychecks initially to reinvest in growth.
Focus on implementing one or two major business strategies or systems (like EOS) thoroughly each year, rather than constantly chasing every 'shiny new thing' at conferences.
Cultivate a leadership style that leverages individual strengths and promotes clear communication, especially in family-run businesses, to maintain work-life balance and operational efficiency.
Be prepared to 'wear all hats' in the early stages of your business, and never stop actively seeking new work to ensure a continuous flow of projects.
Consider the benefits of hiring individuals with disabilities; they often demonstrate high loyalty, strong work ethic, and a desire to succeed, which can significantly reduce turnover.
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