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Build It To Sell It Growth

Why Contractors Stay Broke: This Is What Contractors Are Doing Wrong

📅 June 30, 2025 ⏱️ 54:16 🎤 Lance Bachmann, Jordan Lung

Chapters

Click to jump to section

  • 0:00
    From Pastor to Marketer
    Jordan Lung introduces himself and his transition from ministry to founding Trade Up Marketing, highlighting his unique background and early life experiences.
  • 5:05
    The Importance of Story
    Jordan discusses how he helps contractors articulate their story through media, emphasizing that effective storytelling and strong visual content are crucial for winning new business in today's market.
  • 25:20
    Why Contractors Struggle
    Jordan explains why many contractors resist investing in marketing and sales, attributing it to their hyper-focus on their craft rather than on business growth and communication.
  • 42:09
    Marketing Greatness Matters
    Jordan introduces his core marketing philosophy: a business must market itself in proportion to the greatness it claims to have, stressing that cutting corners on marketing signals a lack of comprehensive care.
  • 58:37
    Starting Your Marketing Journey
    Jordan advises small to mid-sized contractors on essential first steps for marketing, including defining mission, values, creating brand story videos, and building a strong online presence.
  • 1:05:50
    The Power of Personal Brand
    Jordan and Lance discuss the undeniable importance of a strong personal brand, arguing that it can often be more impactful and enduring than a company brand.
  • 1:18:29
    The Gumball Machine Empire
    Jordan shares the inspiring story of how he taught his children about entrepreneurship and residual income through their own gumball machine business.

Speakers

L
Lance Bachmann
Host
J
Jordan Lung
Trade Up Marketing

Key Takeaways

✦

Invest in high-quality media content (videos, photos, testimonials) to effectively showcase your work and build trust with potential clients, as great content helps sell your next job.

✦

Develop a compelling brand story that communicates your 'why' (mission, core values, vision) to connect with customers on an emotional level and differentiate your business.

✦

Don't cut corners on marketing; your marketing efforts should reflect the quality and professionalism of your services, signaling comprehensive care for your business and clients.

✦

Prioritize building a strong personal brand in addition to your company brand, as personal brands foster trust and loyalty that transcend individual businesses.

✦

Utilize digital marketing tools like a professional WordPress website, landing pages, and consistent social media content (especially video reels) to attract and engage your target audience.

✦

Embrace a 'bias towards possible' mindset when faced with challenges; commit to opportunities first, then strategize how to make them happen, rather than letting obstacles deter you.

✦

Cultivate an entrepreneurial mindset in your team by emphasizing that client success directly impacts their livelihoods and encourages a dedication to delivering exceptional results.

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