What Homeowners Actually Want From Contractors (New Survey Data) | Zac Dearing
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Key Takeaways
Prioritize building trust and offering a comprehensive shopping experience, as price is not the sole determinant for most homeowners (69% don't find it most important).
Focus on responsiveness and follow-through, as these factors significantly influence a homeowner's decision to choose a contractor.
Offer 4-6 options to homeowners, as data indicates a significant increase in average ticket for contractors who provide this range of choices.
Utilize technology to personalize proposals, including dynamic maps of past services, images/videos of home findings, and personalized option attributes like noise levels for HVAC systems.
Reduce 'friction' in the buying process by simplifying payment methods (e.g., Apple Pay) and automating follow-up to make the experience as seamless as possible for homeowners.
Empower your technicians and comfort advisors to be educators and advisors rather than just salespeople, by providing them tools that make it easy to offer choices and personalize the experience.
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