Understand Your Company’s Performance Metrics with These Tips (Brigham Dickinson)
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Key Takeaways
You can't improve what you don't measure — set the standard first through consistent meetings and metrics, or performance quietly drifts.
Return on ad spend is the metric that actually matters in marketing; chase ROAS, not vanity numbers.
Booking rate is where the money is — Brigham coaches teams toward bold targets like an 85% booking rate.
Get it right the first time, and turn a service call into a replacement only when it genuinely serves the customer.
Hire and interview for attitude — you can often hear it in how a candidate sounds, and attitude is what shows up every day.
Deliver a Disney-level experience: understand how the customer lives and what they're experiencing, not just the transaction.
A daily leadership habit of top performers: read a business book or your scripts for ten minutes before you touch the news.
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