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Home Service Expert

Transforming From A One-Man Show To An Employee-Centric Business with Mark Stoner and Tommy Mello

πŸ“… December 25, 2019 ⏱️ 1:19:01 🎀 Mark Stoner, Tommy Mello

Chapters

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  • 0:00
    Introduction: Mark Stoner's chimney background
  • 3:19
    How a house fire led Mark into the chimney business
  • 6:37
    The shock of discovering a one-man show is worthless
  • 9:56
    Building a real business vs. building a job
  • 16:31
    The mentality and monetary shift to hiring people
  • 23:06
    The story you tell yourself in your head holds you back
  • 29:36
    Why he no longer shoots down anyone's ideas
  • 36:08
    Learning principles you can reuse across businesses
  • 42:40
    Extreme ownership and telling employees the truth
  • 49:09
    Don't hold on to a bad egg
  • 55:46
    Pain as the best motivator to change
  • 1:02:19
    Tracking KPIs, sales rate, and customer satisfaction

Speakers

M
Mark Stoner
Founder, Ashbusters Chimney Service; Author, Blue Collar Gold
T
Tommy Mello
Host; Founder & CEO, A1 Garage Door Service

Key Takeaways

✦

A one-man operation is often nearly worthless as a sellable asset. Mark Stoner spent 17 years building what he thought was a valuable chimney business, only to discover after an injury that no one wanted to buy it and a competitor offered just $10,000 for his equipment, phone number, and database.

✦

The goal of business is to build something that runs with or without you. Reading The E-Myth Revisited helped Mark realize he had built himself a job for 17 years rather than a true business, and fixing that meant creating repeatable systems and people.

✦

Scaling requires a mentality shift away from 'I have to do it myself or it won't be done right.' Letting go and trusting hired technicians is both a psychological and a monetary shift most owners have to embrace to grow.

✦

Great leaders listen to ideas from everyone, from the newest lowest-level employee to the most senior manager, and never shoot ideas down reflexively.

✦

Extreme ownership means telling employees the truth clearly and directly, without being mean-spirited. Holding on to a bad employee too long hurts your good people, who will thank you for making the hard call.

✦

Track your KPIs, average sales rate, and customer satisfaction. If you can't answer whether the business is doing well with real numbers, you're running blind, and pain is often the best motivator that forces owners to finally change.

✦

Buy foundational business books like The E-Myth Revisited and The Ultimate Sales Machine for your managers. The same principles that build one home service business can be used to start and scale multiple businesses.

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