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Toolbox for the Trades Culture

Toolbox Rewind – The Best of Jackie Aubel – High-Performance Leadership: Get Your Team Rowing Together

⏱️ 36:28 🎀 Jackie Aubel, Catherine Howard
AUDIO EPISODE
Toolbox Rewind – The Best of Jackie Aubel – High-Performance Leadership: Get Your Team Rowing Together
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Chapters

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  • 0:00
    Team Alignment & Vision
    Catherine highlights the importance of team members being aligned with the company's vision for high performance.
  • 0:49
    Selling Beyond Your Budget
    Catherine shares a sales strategy about not projecting one's own budget onto customers and offering all options.
  • 1:18
    Building an International Call Center
    Catherine recounts her experience establishing a successful call center in Armenia for Lease Air, overcoming language and cultural barriers.
  • 3:01
    Systems & High Performance
    Catherine explains how her background in network marketing taught her to create simple, effective systems that empower teams to thrive.
  • 4:45
    Culture of Achievement
    Catherine discusses critical elements for a high-performance culture, including personal development and understanding team members' motivations.
  • 6:06
    Personal Mission in Trades
    Catherine shares her mission to create pathways to prosperity in the trades for diverse individuals, regardless of background.
  • 7:21
    World of Titan Australia
    Catherine previews her upcoming speaking engagement at the World of Titan event in Australia, focusing on high-performance environments.

Speakers

J
Jackie Aubel
Host
C
Catherine Howard
Head of Mergers and Acquisitions at Lease Air

Key Takeaways

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Present all service and product options to customers, regardless of your personal budget assumptions, to allow them to choose what best fits their needs and financial situation.

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Invest in the personal and professional development of your technicians and salespeople, as their self-image and understanding of value directly impact their ability to control conversations and close high-ticket sales.

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Ensure your team members understand how their individual goals align with the company's vision to foster commitment and drive for success.

✦

Identify and cultivate the distinct skill sets required for high-performing sales roles versus high-performing technical roles within your team.

✦

Cultivate a 'high-performance environment' by removing obstacles for revenue-producing team members and empowering them to excel, leading to significant growth in sales.

✦

Consider the potential for diverse talent pools, including those from underrepresented groups or with non-traditional backgrounds, as a valuable solution to labor shortages in the trades.

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