← Back to Library
Build It To Sell It Culture

They Lost $1,000,000… Then Made $500,000 in ONE Month

πŸ“… July 16, 2026 🎀 Lance, Alec Martin, Morgan

Chapters

Click to jump to section

  • 3:42
    From Debt to Partnership
    Alec recounts I Am Roofing's dire financial state and how he sought out Lance's help after losing significant money on a bad marketing consultant.
  • 9:20
    The Leap of Faith
    Alec describes attending Lance's mastermind, his initial skepticism, and the pivotal moment he decided to trust Lance's unconventional approach.
  • 17:03
    A Million-Dollar Promise
    Lance shares a story about fulfilling a million-dollar promise to a partner's father, highlighting his commitment to his word and people.
  • 19:17
    Confronting Skepticism
    Alec discusses how he had to defend his decision to work with Lance against a detractor's negative opinions, proving them wrong through his experience.
  • 29:42
    Implementing the Playbook
    Alec details the initial steps of implementing Lance's playbook, including raising prices and focusing on sales training, leading to immediate growth.
  • 35:25
    Navigating a Mutiny
    Alec and Morgan recall a challenging period when their team mutinied, and how Lance's calm advice helped them overcome the crisis and shed uncommitted staff.
  • 42:31
    Morgan's Transition to Sales
    Morgan shares her personal journey from payroll to the rehash sales team, where she found significant financial success and personal growth.
  • 49:03
    The Magic of the Playbook
    Alec and Morgan discuss the 'magical' impact of Lance's playbook, emphasizing the importance of disciplined implementation, recruitment, and a strong company culture.

Speakers

L
Lance
Host
A
Alec Martin
I Am Roofing
M
Morgan
I Am Roofing

Key Takeaways

✦

Prioritize getting into the right rooms with the right people; networking with successful individuals can provide invaluable insights and opportunities for growth.

✦

Be open to unconventional solutions and trust those with proven track records, even if their advice seems counter-intuitive at first.

✦

Implement new strategies diligently; even small, consistent changes from a proven playbook can lead to significant positive outcomes.

✦

Raise your prices to reflect your value; sometimes, the simplest adjustment can dramatically increase profitability and perceived quality.

✦

Embrace a culture of continuous recruitment and sales training; a strong, skilled team is essential for scaling and sustaining growth.

✦

Don't be afraid to let go of uncommitted or problematic employees, even during a crisis; sometimes, a clean slate is necessary for progress.

✦

Be prepared for turbulence and discomfort during significant business changes; growth often comes with challenges that require resilience and trust in your partners.

Want the full experience?

Join the Inner Circle for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Inner Circle β†’

Inner Circle Membership Portal © 2026 Power100. All rights reserved.

power100.io