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Owned and Operated Growth

The Ultimate Home Service Trivia Show (What Homeowners Really Think)

📅 November 24, 2025 ⏱️ 51:14 🎤 Brandon Nairo, Zach Daring, John

Chapters

Click to jump to section

  • 0:00
    Game Rules & First Question
    The hosts explain the trivia game rules and ask the first question about how many contractors homeowners contact.
  • 0:28
    Contractor Outreach & Quotes
    Discussion on the number of contractors homeowners reach out to and the surprising percentage who never receive quotes.
  • 0:58
    AI Search vs. Google
    Debate on the popularity of AI search compared to Google for finding contractors, especially among different age groups.
  • 1:45
    Assessing Contractor Quality
    Insights into how homeowners assess contractor quality, including online reviews, prior experience, and referrals.
  • 2:40
    Online Pricing Expectations
    Discussion on homeowners' attempts to find pricing online and the clarity of the information they find.
  • 3:38
    Most Important Factors
    Analysis of the most important factors for homeowners when choosing a contractor, highlighting upfront cost and reputation.
  • 4:40
    Key Contractor Qualities
    Examining the most important qualities for the chosen contractor, such as quick responsiveness and professional in-home visits.
  • 5:53
    Extended Warranty Value
    A surprising revelation about how much homeowners are willing to pay for an extended labor warranty.
  • 7:24
    Biggest Surprises
    The hosts reflect on the most surprising findings from the homeowner survey.

Speakers

B
Brandon Nairo
Host
Z
Zach Daring
Mantle
J
John
Host

Key Takeaways

✦

Homeowners typically reach out to only 2-3 contractors, and a small percentage (2.5%) never receive any quotes. Ensure efficient follow-up to capture these leads.

✦

Google (39%) remains the most popular channel for homeowners to find contractors, especially for millennials (62%). Optimize your Google presence (search and maps) and target online-savvy demographics.

✦

AI search is currently used by a very small percentage (3%) of homeowners. While it may grow, current efforts should prioritize established digital channels.

✦

Online reviews are the most popular way (52%) for homeowners to assess contractor quality. Actively manage and solicit positive online reviews.

✦

Upfront cost is the number one factor (31%) for homeowners when choosing a contractor. Highlight financing options and clearly communicate pricing strategies.

✦

The professional in-home visit (70%) and quick, responsive communication (49%) are crucial qualities homeowners seek from their chosen contractor. Invest in sales training for in-home interactions and improve response times.

✦

Homeowners are willing to pay a surprisingly low amount ($563 average) to extend a 1-year labor warranty to 10 years. Re-evaluate warranty pricing and consider how to convey perceived value more effectively, possibly by framing it as a percentage of the total purchase price.

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