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Build It To Sell It Growth

The Secret Behind the Fastest Growing Home Service Companies

πŸ“… June 16, 2025 ⏱️ 45:32 🎀 Lance Bachmann, Brian Cooper

Chapters

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  • 0:00
    Networks Overview
    Brian Cooper, President of Networks, introduces his company as a marketing services provider that supplies leads to the home services industry, aiming to help contractors win more business.
  • 0:26
    Networks' Origins
    Brian explains that Networks was founded in Israel 20 years ago by tech entrepreneurs who saw an opportunity to connect homeowners and contractors through technology.
  • 1:55
    Aggregators & Scaling
    The discussion focuses on how Networks and other lead aggregators can help companies scale rapidly by providing immediate leads, unlike slower traditional marketing methods.
  • 3:03
    Speed to Lead Issues
    Brian addresses common contractor complaints about lead quality, emphasizing that many issues stem from a lack of 'speed to lead' and inefficient follow-up processes by contractors.
  • 4:17
    Embracing Technology
    Brian highlights the importance of adopting new technologies like AI voice agents and SMS platforms to improve lead conversion and contractor efficiency, showcasing upcoming tools from Networks.
  • 5:05
    KPIs and Culture
    The conversation shifts to the critical role of knowing Key Performance Indicators (KPIs) and fostering a 'culture of winning' within a business to ensure profitable growth and accountability.
  • 5:49
    Home Services Trends
    Brian discusses major trends in the home services industry, noting an increase in homeowners investing in renovations due to lower new home sales and the impact of private equity.
  • 6:12
    Private Equity Influence
    The episode explores why private equity firms are heavily investing in the home services sector, driven by the large, regenerating market and the potential for economies of scale.
  • 7:05
    Profitable Growth
    Brian stresses the importance of profitable revenue growth over just revenue growth, advocating for strong fundamentals and efficient operations to ensure long-term business success.

Speakers

L
Lance Bachmann
Host
B
Brian Cooper
President of Networks

Key Takeaways

✦

Prioritize 'speed to lead': Respond to inbound leads immediately (within 5 minutes) to significantly increase conversion rates. Implement automated systems like AI voice agents or SMS to ensure no lead is missed, especially after hours.

✦

Embrace technology for efficiency: Utilize AI voice solutions for missed calls and SMS messaging for form leads to automate and streamline initial customer contact, booking appointments, and improving the customer experience.

✦

Understand and track your KPIs: Go beyond just lead count; monitor cost per appointment, cost to issue a proposal, and cost to close a job. This data helps identify bottlenecks and optimize your sales funnel.

✦

Cultivate a winning culture: Foster an environment of accountability and continuous improvement. Regularly recruit and hire hungry talent, and do not tolerate a culture where underperformance is accepted.

✦

Leverage lead aggregators strategically: Recognize that platforms like Networks can provide instant lead flow and quick revenue, especially for new companies or those looking to scale rapidly. Treat them as strategic partners, not just lead sources.

✦

Invest in your home's value: Focus on services like kitchen, bathroom, and roofing improvements as homeowners are increasingly investing in these areas to enhance their property's overall value.

✦

Aim for profitable growth: While revenue growth is important, ensure it's profitable. Understand your business's fixed costs and infrastructure to achieve scalable growth and maintain a healthy net income of 20-25%.

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